Meghan Markle is getting into the Christmas spirit — and she’s putting a very royal price tag on it.
The Duchess of Sussex has unveiled her 2026 festive collection for lifestyle brand As Ever, celebrating what she says has been an extraordinary 18 months of growth for the business.
And Meghan isn’t holding back.
The new collection features luxury Christmas hampers packed with her signature products — plus a lavish advent calendar inspired by the Sussexes’ former California home.
🎄 MEGHAN’S £159 CHRISTMAS SPLURGE
The headline offering is a collection of three festive hampers presented in branded wicker baskets.
The cheapest option alone costs £159.
Buckingham Palace has released its 2026 advent calendar, just days after Meghan Markle revealed her own take on the classic festive tradition. The Royal Collection Trust has unveiled its £12 advent calendar, which featured 24 days of milk chocolates.
Called the Hostess Basket, it comes packed with:
- Three As Ever fruit spreads
- Three tins of herbal tea
- Two scented candles
- A jar of flower sprinkles
It’s Meghan’s latest attempt to turn the As Ever brand into a luxury lifestyle destination — just in time for the biggest shopping season of the year.
And there’s plenty more where that came from.
👀 MEGHAN OPENS UP ABOUT HER “ENTREPRENEURIAL SPIRIT”
The festive launch came after Meghan shared a deeply personal message about her journey from childhood business ventures to running her own lifestyle company.
The Duchess recalled starting her first little business at around eight years old, making handmade scrunchies on her grandmother’s Singer sewing machine and selling them for $1 each.
But that wasn’t the end of her entrepreneurial adventures.
Meghan also recalled selling Girl Scout cookies, running lemonade stands and working in a frozen yoghurt shop.
Her message?
The businesswoman was always there.
She reflected on how much As Ever has grown and thanked the team behind the brand for helping turn her vision into reality.
💕 “I FEEL VERY PROUD, AND GRATEFUL”
Meghan struck an emotional tone as she celebrated the company’s progress.
She highlighted the importance of having a strong support network around a successful woman, praising her team and the wider community that has helped build As Ever.
And with the holiday collection now launching, the Duchess made it clear that she is proud of what the company has become.
For Meghan, this isn’t just a Christmas collection — it’s a celebration of how far the brand has come.
🍫 THEN CAME THE £112 ADVENT CALENDAR…
But the hampers aren’t the only festive treat Meghan has unveiled.
As Ever is also launching its first-ever advent calendar.
And there’s a very personal twist.
The design is inspired by Meghan’s former home in Montecito, California, where the Sussex family spent years after stepping away from royal life.
The 24-door box appears to feature an illustration of the property, while the inside carries the festive message:
“A magical celebration of the season.”
Inside?
Twenty-four handcrafted chocolates.
The chocolates are described as being inspired by the Montecito garden — meaning customers can literally count down to Christmas with a taste of Meghan’s former California lifestyle.
💰 £4.60 FOR EVERY CHOCOLATE?
The calendar will retail for £112, or around $148.
That works out at roughly £4.60 per chocolate.
For royal fans and As Ever devotees, it is another chance to buy into the Duchess’s carefully crafted lifestyle brand.
And the timing could hardly be more perfect.
Christmas shopping season is officially heating up.
🇬🇧 THE CALIFORNIA CHAPTER IS OVER — BUT MEGHAN IS TAKING IT WITH HER
There’s another intriguing detail behind the collection.
The Montecito-inspired advent calendar arrives just weeks after Meghan and Prince Harry reportedly relocated their family back to Britain following six years living in the United States.
So while the Sussexes may have left California behind, a little piece of Montecito is now being packaged up and sold for Christmas.
The garden.
The memories.
The lifestyle.
And now, apparently, the chocolates.
🔥 AS EVER IS BECOMING MEGHAN’S NEW EMPIRE
What started as Meghan’s lifestyle venture is increasingly becoming a major part of her post-royal identity.
From food and home products to luxury gifting and seasonal launches, As Ever gives the Duchess a platform that is completely separate from the traditional machinery of the monarchy.
And Meghan’s latest message suggests she sees the company as much more than a side project.
She sees it as something she has built herself.
Now she’s betting that customers will want a piece of that world for Christmas.
🎁 THE ROYAL CHRISTMAS SHOPPING BATTLE BEGINS
Three luxury hampers.
A £112 advent calendar.
Twenty-four chocolates inspired by a Montecito garden.
And Meghan Markle putting her entrepreneurial journey front and centre.
The Duchess has clearly decided that Christmas 2026 is going to be very As Ever.
And if shoppers are willing to pay royal-level prices for a taste of Meghan’s lifestyle, the festive collection could become another major milestone for the fast-growing brand.